Groove & Grain - Branding

Groove & Grain is an idea I have to combine my love for vinyl records (collecting, sharing, vinyl playback, gear, etc.) and wood working. With the intention of creating an Instagram account to share these two hobbies of mine online with the world, I decided to use this as an opportunity to build out a visual brand chock full of icons, assets, colors, fonts and merchandise.

One day most of these products will be available but when it comes to bringing ideas to life, this is where I like to start.